Issue date: May/June 2008        Topic: Merchandising

Visual Dynamics

with Linda Cahan (Linda Cahan)
Your image is made up of what customers feel as they experience your garden center. It is, in essence, people’s impressions about your store after they have shopped there.Your job is to educate and in...

        Issue date: May/June 2008        Topic: Merchandising

What Price is Right?

Success Strategies for Selling Outdoor Living (Steve & Suz Trusty)
How low - and high - can you go? What aspects of the multifaceted lifestyle and gifts category should you consider when determining the right price point to fit consumers in your target demographic? A...

        Issue date: March/April 2008        Topic: Merchandising

Cutting through the Clutter for Focused Appeal

(Steve & Suz Trusty)
Merchandising to maximize appeal becomes even more important with garden gift and decor items. Generally, products in this category are items your customers want rather than need. Shoppers are not in ...

        Issue date: March/April 2008        Topic: Merchandising

Buildups Build Interest in What You’re Selling

Visual Dynamics with Linda Cahan (Linda Cahan)
People once thought the world was flat. The belief was, if you sailed too far, you’d fall off the edge of the earth and perish. Flat wasn’t good then and isn’t great now. In order to create interes...

        Issue date: January/February 2008        Topic: Merchandising

Catch their Eye with Collectibles

Visual Dynamics by Linda Cahan (Linda Cahan)
It may be in between planting seasons, but your gift shop is staffed and ready to welcome visitors. What are you offering to entice them into your garden center, other than gorgeous things that get pl...

        Issue date: January/February 2008        Topic: Merchandising

Working with Local Artists

(Steve & Suz Trusty)
Many gardens are a work of art, a celebration of natural beauty. With today’s focus on outdoor rooms as places to relax, reflect and entertain, the melding of nature’s art and man’s art is a logical e...

        Issue date: November/December 2007        Topic: Merchandising

Making the Most of ’No Man’s Land’

Visual Dynamics by Linda Cahan (Linda Cahan)
It’s an aggravating area that defies displays. I call it “no man’s land” - the space above your top shelves or fixtures that rises to the ceiling. If your ceilings are low, this area is usually under ...

        Issue date: November/December 2007        Topic: Merchandising

What’s Hot! Now

IGCs check in with the biggest movers (Steve & Suz Trusty)
Trends in outdoor living and garden decor change all the time. Tracking what’s hot, and taking the appropriate steps to stay not only on the cutting edge but a step or two ahead of the crowd, are key ...

        Issue date: September/October 2007        Topic: Merchandising

Slatwall Surprise!

Visual Dynamics by Linda Cahan (Linda Cahan)
Visual Dynamics by Linda Cahan Depending on how it is used, slatwall is the most flexible wall system for garden gifts and accessories. Unfortunately, though, retailers often misuse it and, as a resu...

        Issue date: July/August 2007        Topic: Merchandising

A Makeover to Aspire To

Visual Dynamics by Linda Cahan (Linda Cahan)
We are fascinated by before and after photos. Whether they picture hairstyles, body makeovers, room redos or home renovations, it’s always fun to see how someone takes a challenge and rises to the occ...

        Issue date: July/August 2007        Topic: Merchandising

Cross Merchandising

strategies from successful IGCs (Steve & Suz Trusty)
Cross merchandising is magic for independents looking to boost sales category-wide. When lifestyle and garden decor products are combined with green goods and even commodity items, the potential for i...

        Issue date: May/June 2007        Topic: Merchandising

Finding the Right Mix

Selective selection (Steve & Suz Trusty)
Garden centers are redefining their lifestyle and gift product mixes as more knock-offs show up in the boxes and discounters. The key for independents is to find a way to distinguish their outdoor liv...

        Issue date: May/June 2007        Topic: Merchandising

Is Your Inventory in Check?

Store Smarts Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: We often have problems keeping the right amount of gifts and hard goods inventory in stock. What’s the best way to make sure we don’t have too much or too little? A: A merchandise buying plan, m...

        Issue date: May/June 2007        Topic: Merchandising

Trends Give a Nod to Nature

Visual Dynamics by Linda Cahan (Linda Cahan)
Are you considering a face-lift? If your garden center hasn’t been repainted or renovated in five years, it’s probably due for a refreshing. It pays to go into this potentially stressful task armed ...

        Issue date: March/April 2007        Topic: Merchandising

Signs that Define Your Image

Visual Dynamics by Linda Cahan (Linda Cahan)
Your merchandise is marvelous, the displays are perfection, the fixtures are fabulous and yet, for some reason, some sections in your garden center just aren’t happening. Look around at the signs that...

1 - 15 of 126, total 9 page(s)

1 2 3 4 5 6 7 8 9