Issue date: May/June 2007        Topic: Merchandising

Is Your Inventory in Check?

Store Smarts Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: We often have problems keeping the right amount of gifts and hard goods inventory in stock. What’s the best way to make sure we don’t have too much or too little? A: A merchandise buying plan, m...

        Issue date: March/April 2007        Topic: Merchandising

When to Make Room

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: We’ve kept the size of our product categories, relative to each other, about the same for years. What process should we go through to determine when to expand, reduce or possibly eliminate them? ...

        Issue date: January/February 2007        Topic: Merchandising

Store Design Fundamentals

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: This year, we are going to have the opportunity to build a new store at our garden center. What are some critical layout and design principles we should consider as we start thinking about the proj...

        Issue date: November/December 2006        Topic: Merchandising

Keep it within Reach

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: Sales in our gift shop are going well, so we brought in more expensive items, which we’re displaying in glass cases. So far, we are disappointed. The higher-priced additions just aren’t selling. Wh...

        Issue date: May/June 2006        Topic: Merchandising

Fixturing for Flexibility

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: We’re a smaller independent on a tight budget. It’s time to update our display fixturings, but we don’t have a lot to spend. What flexible options could we change up as different needs arise each s...

        Issue date: March/April 2006        Topic: Merchandising

Outdoor Room Displays: Selling by Design

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: We’ve been inspired to set up two outdoor room displays at our garden center - one inside the main building and one in our outdoor sales area. The displays will include casual furniture and garden ...

        Issue date: November/December 2005        Topic: Merchandising

Blending In Vendor Supports

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: Vendors offer us a wide variety of point-of-purchase display items. We like to use them, but they seem to collectively create visual chaos with the different designs and looks. Any ideas on how to ...

        Issue date: September/October 2005        Topic: Merchandising

Striking Lighting Sets the Scene

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: The lighting in our gift and lifestyle sections is pretty bad. We have basic fluorescent fixtures, and the light tones do nothing to help merchandise the frilly stuff. What are some improvements we...

        Issue date: July/August 2005        Topic: Merchandising

What to Do with Wide-Open Spaces

Store Design Q & A with Andrew Andoniadis (Andrew Andoniadis)
Q: Sometimes, I feel like our indoor selling area is intimidating to customers, who see a wide expanse of product displays in front of them all at once. How can we section off areas without constructi...

        Issue date: May/June 2005        Topic: Merchandising

What’s Fashion Got To Do With It?

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: We hear a lot about tracking other retailing trends. I’m not clear as to how ladies fashion store windows I see at the mall have anything to do with my store. What am I supposed to learn from that?...

        Issue date: March/April 2005        Topic: Merchandising

Gift Cards that Keep Giving

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: Gift certificates and cards are such a big thing these days. Could you offer some tips on the best way to promote them in the store? We mention them on a sign at the checkout, but I think many shop...

        Issue date: January/February 2005        Topic: Merchandising

Cross Merchandising Minus the Clutter

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: We hear a lot about cross merchandising. Are there are any rules to this? I’m afraid of having a hodge-podge look in my store, but I can see the benefits of reminding customers of how things tie to...

        Issue date: November/December 2004        Topic: Merchandising

Is It Lingering or Loitering?

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: I notice that the Barnes & Noble type of bookstores are looking more like public libraries, with people sitting around drinking coffee and reading books. I know some in our industry endorse this a...

        Issue date: September/October 2004        Topic: Merchandising

Lasting Impressions

Store Design Q&A with Andrew Andoniadis (Andrew Andoniadis)
Q: Our checkout area looks trashy, but we realize the importance of impulse sales. Can you help us establish a strategy? What should we have at the checkout - the cheapy extras or high-end stuff? A...

        Issue date: July/August 2004        Topic: Merchandising

Which Displays Bring the Best Returns?

Store Design O&A with Andrew Andoniadis (Andrew Andoniadis)
Q: We have a very limited budget for layout, design and fixtures. How should we prioritize our expenditures? A: Once a customer is in the store, perhaps the greatest return on dollars invested come...

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